This program of commercial and experimental shorts investigates how ideas about consumerism, product, and design directly inform the visual style and texture of a film. In some manner self-referential or subversive, these films comment on and critique the very basis of their own creation, questioning basic practices of the entertainment industry. The program includes Adebar (1957) and Schwechater (1958), Peter Kubelka's failed commercials that became seminal works of avant-garde cinema.
Museum and program admission are free.
